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Maps of India is Getting Younger April 22, 2010

Posted by simarprit in Uncategorized.
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I am flying MapsofIndia.com has got a new homepage. New homepage in itself is a reason enough to fly but this time it is not just a new homepage it is an all new approach to website homepages. Some random thoughts/ steps as we moved towards the new homepage are shared in next few points.

  1. Do we need a new identity? The answer was yes. We moved and created a new identity for Mapsofindia.com. It took lot of resources as initially we were not sure what we wanted. As things progressed we knew we wanted a younger identity which covered much bigger space than our existing identity did and addressed a larger, much younger audience.
  2. Do we plan simultaneous launch of new identity and new homepage? The answer was an emphatic NO. We decided to close and push the new identity first. It was a tough challenge and as we got going it brought its own issues and challenges. It took us time in addressing them. Patience and persistence worked together to achieve over 90% penetration of new identity within 30 days of its launch.
  3. What is wrong with the existing homepage/ why do we need a new homepage? We accepted that the existing homepage was an evolving one with bells and whistles being added year after year, an update after an update. We understood that our audience was getting younger and the expectations were rising. We acknowledged the fact that Mapsofindia.com was now way beyond maps, we wanted to be a complete information site on India and our user wanted just about everything we could offer. We honored the fact that we were now a repository and there was a need for a more advanced but simple navigation engine.

More to come…

Comments»

1. Sujatha - April 23, 2010

blogs should have “Like” too

simarprit - April 24, 2010

LoL – Yes!


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