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Search Engine Optimization Success Secrets September 19, 2008

Posted by simarprit in Advertising, SEO, Web 2.0, Web 2.0 Expo.
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Best-kept Secrets to Search Engine Optimization Success: the Art and the Science Web 2.0 Expo Conference Session.

Stephan Spencer had his job cut – “I know my job, this is what I can give free comeback to me for business”. Which is fine.

  1. What’s your competition and why do they come on top, and why do they have a second link, and what can you do to bring there second link out and get your another link in or anyone’s another link in for that matter. He suggested title tweaking and cross link building to reduce competitors link value and get the sub-link out. Both are fine, but we must understand that “ït is a red hat approach with white hat techniques” nothing wrong about it though.
  2. rel=nofollow needs to be used very effectively to avoid your pagerank dilution, especially on your homepage, preserve it by avoiding it to be distributed towards disclaimers, privacy policy and other such stuff. Wherever you feel the page can do without just use rel=nofollow and make your PR go that extra mile. Smart usage of a tag which is live since 2005.
  3. Be wise in re-direction, be careful to use 301 and 302 properly, 301 would always pass the page rank and 302 won’t. Know what you are doing and just don’t let it be an accident.
  4. Google’s Directory allows your robots to visit and crawl it. Develop your spider to go to Google Directory crawl it and measure the page ranks of various sites, make a dump of high pagerank sites and work to get links from them. There are some merit based link selling sites which are not run of the mill, look at buying links from PR 8 sites. Also it is important to remember .edu, .gov and .org links always come on high pecking order.
  5. Sitewide links from left panel and bottom may not help. One good link from the homepge may be the only thing you may require.
  6. Do you have a matrix of your competitors links, you need it and you need it now. Chase and be there in that neighbourhood. Good neighbourhood matters and ensure that your links are in good neighbourhood.
  7. There are lot of absolutely free SEO tools available from Google/ Yahoo/ Microsoft and host of other players, choose your tools and integrate them with your daily tasks.  Google Website Analyzer, Google Insights, Wordtracker, Server header checker, css zen garden, SEO title tag plug-in, keyword discovery etc…
  8. You must use these tools twice once to grow your sites and second time to reverse engineer your competitors.

Stephan knows his job, but for me there was not much new, still revising what you know and hearing what you believe is a good feeling.

Comments»

1. New Cars - August 9, 2010

All these tips which has been mentioned by is the best tip for Search Engine Optimization.


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