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SES 2008 Site Clinic August 22, 2008

Posted by simarprit in Blogging, Internet, Search Engines, SEO, SES 2008, websites.
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So what is a website clinic? As per Search Engine Strategies 2008, San Jose organizers, a website clinic is a one to tow hour session where a panel of “Website Gurus” evaluate your site publicly.

They allow you to explain what your site does briefly. Each site review takes about 15 minutes, I attended three sessions on this subject today:

My random thoughts:

  1. Try to stick to one coder or a style of coding
  2. Ensure your site supports the resolution your customer group generally work on
  3. Maybe it is a good idea to give relative links from your homepage to internal server
  4. Seeing what you are looking for in the URL makes sense
  5. Dynamic Menus can create a problem, they may confuse the spider, robots and whatever
  6. JS is best avoided in all sorts of navigation.
  7. JS also adds to overheads
  8. It may be good idea to tackle multiple coder issue by rewriting the code for your top pages (top pages and not all pages) in one style from time to time.
  9. Hyphens are better than underscores in the path and on the page.
  10. Wisely use SEO products and be open to adopting them.
  11. All upper case usage is not good
  12. Ensure your sitemap is there and update it regularly
  13. Define your 20 second elevator pitch and put it prominently
  14. 404 hurts, avoid Not Found Errors
  15. Avoid denial of service errors, they hurt
  16. Bring up Page 2 and Page 3 words
  17. Try MSN funnel tool
  18. Use KML
  19. Provide data dircetly to search engines
  20. Try layering image over text, but don’t go overboard

 

More to come..

Comments»

1. Mani Singh - August 23, 2008

I tried MSN Funnel Tool – http://adlab.msn.com/Search-Funnels/index.aspx?kwd=dell&direction=out&filter=top&filternum=5&newsearch=true

Isn’t this something similar to Google’s toolbar suggest box?


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