jump to navigation

SES 2008 – Beyond Google August 20, 2008

Posted by simarprit in Bay Area, Blogging, Search Engines.
Tags: , , ,
trackback

If you don’t do SEO on Google and you don’t buy clicks on Google, what do you do to increase your traffic? This session said a lot can be done and at presumably significantly lower costs. The session excluded Yahoo and Microsoft too, and essentially became a session on “Beyond top 3 Search Engines”

So here we go…

  1. Pay bloggers to post (PPP – Pay Per Post)
  2. Try to ignite social spark
  3. Remember pay per post may fail if what you are looking at is a niche
  4. Ask.com – Ask claims to be number 4 and promises to deliver higher yields ad relevancy
  5. Superpages.com
  6. Facebook Business Solutions
  7. Looksmart.com
  8. Quigo services
  9. Yellowpages.com
  10. Local.com
  11. Travel Ad Network (TAN)
  12. Tribal Fusion

While buying alterantive advertising to the top three

  1. Define clear goal of the campaign
  2. Allocate 10% to 25% of your budget to testing
  3. Keep your focus, just work with “what works for you”
  4. Content Networks get 95% of surfer time, search engines get 5% – important actionable point to remember
  5. Allocate your budget between content and search
  6. Remember homepage maybe yet another page, we all do deep diving and reach anywhere on the site
  7. If you can build your own ad network, build it now
  8. Online advertising spend is growing, it has already overtaken Television in UK, US is few years away
  9. Dynamic titling of insertion codes can help
  10. Make keyword prospecting reports
  11. Don’t club networks, each has their independent life, treat them differently
  12. Do category targeting where possible
  13. Use targeting and optimizations tools effectively. Lots of tools are available
  14. Create your own Document on Best Practices, and follow it in letter and spirit
  15. Always keep your eyes open for cheap and quality clicks, a click is a click
  16. Audience profiling and its continuous updating can help
  17. Never ignore social traffic and social notworks
  18. Be watchful on negative blogging
  19. Tags and synopsis can help
  20. Prefer plug and play solutions for all your needs

Comments»

No comments yet — be the first.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: